The 2026 World Cup has brought a festival atmosphere to cities across North America, as the first edition of the tournament to be shared by three nations spreads its matches and its crowds over a vast geographic canvas. With 16 host cities split between the United States, Mexico and Canada, each venue has lent the competition its own flavour, and the early weeks have produced scenes of colour, noise and cross-cultural celebration from the Pacific coast to the Gulf and the Great Lakes.
Among the more unlikely success stories has been Kansas City, the smallest of the host cities, whose metropolitan area is dwarfed by the megacities elsewhere on the schedule. Despite its modest size, the city has leaned into its role with evident enthusiasm, drawing visitors to watch parties and official fan gatherings where jerseys from across the globe mingle in the stands and on the streets. For a place often overlooked on the international stage, hosting World Cup football has offered a chance to showcase its hospitality and its growing soccer culture, and locals have struck up friendships with travelling supporters in a way that captures the unifying spirit organisers hoped for.
South of the border, Mexico’s host cities have embraced the tournament with the warmth for which the country’s football culture is renowned. In Monterrey, the excitement has run alongside the disruption of ongoing infrastructure works, with residents celebrating regardless. Mexico City, a venue staging World Cup matches for a third time after 1970 and 1986, has seen its public spaces transformed into gathering points for fans from many nations, the famous monuments and plazas of the capital becoming impromptu stages for songs and impromptu parties. Guadalajara and Monterrey complete a Mexican trio steeped in footballing history.
The United States, fielding the largest share of venues with 11 cities, has offered a study in contrasts. In Dallas, the tournament delivered one of its early classics when the Netherlands and Japan met in a Group F encounter that finished 2-2. Virgil van Dijk headed the Dutch in front after the break and the Netherlands looked set for victory, only for Japan to respond, with Daichi Kamada’s late deflected effort securing a dramatic draw at the death. The match drew a vibrant, carnival-like crowd, the contrasting emotions of Japanese joy and Dutch frustration playing out as the contest reached its tense conclusion.
Not every American host has been swept up in equal measure. In New York and New Jersey, the sheer scale and pace of the metropolis has meant the World Cup competes for attention with everything else the region offers, and soccer tourists often blend into the crowds rather than dominating them. Yet for those who seek it out, pockets of fervent celebration are easy to find, with bars and neighbourhoods hosting their own gatherings. Philadelphia, by contrast, has felt a more concentrated buzz, its fan zones filling with energy as supporters of various nations converge to follow their teams.
North of the border, Canada’s two debut hosts have entered the World Cup spotlight for the first time. Toronto, one of the most multicultural cities in the world, has proved a natural home for a tournament built on the meeting of nations, its streets filling with the flags and songs of communities that trace their roots to every continent. Vancouver, initially more reserved, has gradually warmed to the occasion, with bars and restaurants drawing lively crowds and a sense of civic pride building as the matches progress. For both cities, the tournament marks a milestone in their sporting histories.
In the southern United States, Miami’s tropical energy has translated naturally into World Cup celebration, its bars and public spaces buzzing as supporters rally behind the home side and a host of international teams. The city’s deep connections to Latin America have lent its fan culture a particular intensity, reinforcing the sense that soccer’s standing in the United States continues to climb. Across the host nation, the strong turnout has challenged old assumptions about the sport’s place in the American sporting landscape.
The tournament has not been without friction. High ticket prices set for many matches have placed attendance beyond the reach of some local fans, particularly in Mexico, where official fan festivals have become the focal point of celebration for those priced out of the stadiums. Even so, the warmth of local hospitality has been a recurring theme, with host communities going out of their way to welcome visitors and create an inviting environment, an effort that has stood out in a tournament staged against a backdrop of political tension between some of the participating and hosting nations.
What has emerged most clearly in these opening weeks is the capacity of the World Cup to bring people together across boundaries of language, nationality and background. The shared rituals of watching, celebrating and commiserating have forged connections between strangers, and the spread of the tournament across three countries has multiplied the points at which those connections can form.
As the group stage gives way to the knockout rounds, the energy shows little sign of fading. Each host city has its own rhythm and its own way of marking the occasion, but together they have created a continent-spanning celebration of the game, a reminder of football’s unusual power to animate cities and unite the people who fill them.

